Volunteer (Isha Foundation)
As part of Sadhanapada, a 9-month yoga and meditation program at an ashram in South India, I contributed my skills to the Isha Foundation's marketing team. In this role, I facilitated content creation across several social media platforms, coordinating a team of designers and video editors, developed scripts for video content, provided coverage and assistance during live events, and devised communication plans for social and environmental projects, with some reaching more than 4 billion people to date.
Highlights:
Selected projects:
Content Creator (MSL Slovenia)
My role as a content creator encompassed a wide array of strategies and executions. I undertook various responsibilities, from small to mid-sized hybrid activations that seamlessly integrated social networks with physical locations, to comprehensive 360° campaigns across several European markets. From conceptualization to execution, I spearheaded these initiatives across all media channels, ensuring a cohesive and impactful presence for our clients.
A significant part of my work also included content ideation & creation for brand sponsorships. NLB, the largest bank in the SEE region, is a prominent sponsor of several teams and individuals across varied sports. My role included ideating concepts for presenting sponsorships on social media and other channels, overseeing photo & video shoots, and interacting with and creating content with brand ambassadors.
Featured Case Study - Samsung's #YouthNight campaign
How to get young people excited about the most powerful night camera on the market? Since night is the most exciting part of the day for them, we created #NočMladih (#YouthNight), a hybrid digital-event activation that came to life at night.
Precisely at sunset, daytime creatives were replaced by night creatives and revealed the entire message, inviting visitors to participate in the nightly prize competition. Four influencers were active during the night, joined by more than 300 posts by participants, and the power of #nightography was tested in Ljubljana's premier nightclub Cirkus, where more than 1,000 young people celebrated with Samsung.
Key clients:
Lek, NLB, BTC City, Samsung, GSK, Glovo, Intersport.
Selected projects:
#ZameOsebno (GSK)
#NočMladih (Samsung)
Verjamemo v uspehe (NLB)
#Stylefie (BTC City)
#ŠportajPoSvoje (Intersport)
Copywriter (Saatchi & Saatchi Slovenia)
My introduction to agency work and collaboration with prominent Slovenian clients involved crafting content for diverse advertising materials. This included crafting compelling texts for a range of mediums, spanning from television and radio advertisements to outdoor advertising formats. Additionally, I contributed to the development of website content and scripts for live events, ensuring cohesive messaging across multiple platforms.
Key clients:
HOFER, BTC City, Atlantis, Visa.
Selected projects:
1, 2, 3, GREMO! (HOFER)
FerFud Top Dog (HOFER)
Novi velikani (BTC City)
Dekleta, skačemo z vami! (FIS Ljubno)
Freelance Copywriter (self-employed)
During the initial phase of my career as a copywriter, I collaborated with numerous Slovenian and international clients, with a primary focus on the tourism, fitness, and wellness sectors. Specializing in website writing, I played a pivotal role in crafting compelling and informative content tailored to the unique needs of each client. This experience not only honed my writing skills but also provided valuable insights into the dynamics of these industries, facilitating the development of impactful content strategies.
Selected projects:
Undergraduate Studies - English and Korean (University of Ljubljana)
Founder & President of Korean Studies Student Associations.
Happy Birthday!